University of Derby Campaign

Zak Howard
11 Jan 2023
5 min read

Industry: Education

Challenge

The University of Derby is a highly respected institution that offers a range of courses across various fields.

However, with so many universities to choose from, they were struggling to differentiate themselves and stand out in the highly competitive education market.

Solution

Social Reframe worked with the University of Derby to develop a marketing campaign that showcased the unique experiences and benefits that come with attending the university.

Our team created a series of videos that featured interviews with current students and alumni, highlighting their experiences and why they chose the University of Derby.

We also optimized the videos for social media and targeted them to prospective students and their parents.

Results

The campaign was a huge success, generating over 2 million views on social media and reaching a wide audience of prospective students and parents.

The videos helped to showcase the University of Derby's unique selling points and set them apart from other institutions.

The campaign also led to an increase in website traffic and inquiries from prospective students interested in learning more about the university.

Testimonial
"Social Reframe helped us to create a campaign that truly captured the essence of the University of Derby and what makes us unique. Their team worked closely with us to understand our brand values and developed a creative approach that resonated with our target audience. We were thrilled with the results and the positive feedback we received from prospective students and their parents." - University of Derby