Hygge Shades Campaign

Zak Howard
11 Jan 2023
5 min read

Industry: Fashion & Eyewear


Hygge Shades is a small fashion brand that specialises in unique and trendy eyewear designs.

They were struggling to gain brand awareness and attract customers in a highly competitive and oversaturated market.


Enter Social Reframe.

We dove in and developed a comprehensive strategy for Hygge Shades that included a complete social media overhaul and a targeted advertising campaign.

Our team created a cohesive visual identity for the brand that resonated with their target audience and helped them stand out in a crowded market.

We launched a TikTok campaign, producing eye-catching videos that showcased Hygge Shades' unique designs, and we also optimised their website to drive more sales.


The results were incredible. In just two months, our campaign generated a 9.8x return on investment (ROI) and a 200% increase in website traffic.

We also gained over 80 million views on social media and an impressive 30,000 followers on TikTok.

The positive feedback and customer reviews started pouring in, and Hygge Shades' brand awareness soared to new heights.

"Social Reframe has completely transformed our business. Their team worked tirelessly to develop a winning strategy that helped us gain more followers, increase website traffic, and generate more sales. We're thrilled with the results and couldn't have done it without their expertise and guidance. We can't wait to see what the future holds!" - Hygge Shades