The Great Run Campaign

Zak Howard
11 Jan 2023
5 min read

Industry: Sports & Events


The Great Run is the ultimate challenge for runners across the country.

To encourage more people to join the community and experience the thrill of a Great Run event, they needed a campaign that would capture the excitement and inspire participation.


Social Reframe developed a social media strategy that showcased the grit, determination, and passion of Great Run participants.

We captured awe-inspiring footage of runners pushing themselves to the limit, and interviewed past participants and influencers to give viewers an inside look at what it takes to complete a Great Run event.

We also leveraged user-generated content to tap into the existing community of runners.


The campaign was a resounding success, with the hashtag #GreatRun generating over 10 million impressions on social media.

Our content was shared thousands of times and drove ticket sales for the events.

The Great Run saw a significant increase in participation and engagement across all events, with runners inspired to take on the challenge and join the Great Run community.

"Social Reframe brought the Great Run to life in a way that truly captured the spirit of our events. Their social media expertise helped us to connect with a wider audience and inspired runners to take on the ultimate challenge. Thanks to Social Reframe, we saw significant growth in our community and we can't wait to see what we can achieve together in the future." - The Great Run.