Industry: Mobile App
Aesthetic Kit is a mobile app that offers customisable themes for users to personalise their mobile devices.
In a crowded market of mobile app themes, the client needed to stand out and attract more users.
Our challenge was to get more people to download and engage with the app.
To help Aesthetic Kit achieve its goals, we created a social media campaign that showcased the app's unique features, user-friendly interface, and customisable options.
We leveraged visually stunning graphics and short-form videos to highlight the app's capabilities and appeal to our target audience's aesthetics.
Our team also partnered with social media influencers who have a strong presence on platforms like Instagram and TikTok, to expand our reach and generate more user engagement.
We started by researching the market and identifying our target audience.
Based on our research, we created visually appealing graphics and short-form videos that highlighted the app's features, such as the ability to customise app icons and home screens.
We also made sure to showcase how easy it was to use the app, creating a user-friendly interface.
Next, we developed a social media marketing plan and focused on the channels that our target audience was most likely to use.
We leveraged platforms such as Instagram and TikTok to reach a wider audience and increase brand awareness.
We partnered with social media influencers who had a strong presence in our target audience.
These influencers created custom content that highlighted the app's features and appealed to their followers.
By doing so, we were able to leverage their followers' trust and encourage them to try the app.
Our campaign generated over 5 million impressions and increased app downloads by a whopping 200% in the first month.
Aesthetic Kit's user engagement and brand awareness skyrocketed, making it the go-to app for customising mobile devices.
The campaign's success can be attributed to our targeted approach, strategic use of social media channels, visually appealing graphics and videos, and collaboration with social media influencers.
By utilising these tactics, we were able to help Aesthetic Kit break through the crowded market of mobile app themes and attract more users.